Searchmetrics, the (not provided) solution, and how I think they should promote it

(Not provided) is a pain in the butt, and although many of us have learned to work around it,  it doesn’t mean that the SEO industry wouldn’t like that data back.

If you have no idea what I’m talking about, go to this site and read/play.

Searchmetrics is great awesome.

I really love Searchmetrics for a number of reasons:

  1. Ranking data for many websites
  2. Quick diagnosis for algorithm updates

And much more, but you can go ahead and check them out for yourself.

I’m excited.

As if the tool wasn’t good enough, these clever guys and gals are attempting to solve (not provided) by providing URL level keywords from their gigantic database.  Read all about it here.

This is what it’s going to look like:

searchmetrics not provided solution

Cool, right? As far as I know, it hasn’t launched yet..

If I were Searchmetrics, this is how I would get people to sign up…

I don’t know if there are any legal considerations around this, so if someone from Searchmetrics decides to do this, then you might want to check with legal.

What if Searchmetrics could send us free ranking data? Yes, it’s possible, and this is what I think they should do:


Above: This is a screenshot real time analytics (Google analytics) of my site. Normally, all Google organic keywords would show up as (not provided), but you’ll see here that my keyword says “david sottimano kw provided by Searchmetrics”.

If Searchmetrics gave me some free keyword data, I would probably fly over to their office and give their staff hugs.  I won’t do that though, because that would be weird, and I’d probably get thrown out by security 😉

How can they do this?

Easy peasy.

1) Find anyone using Google Analytics (, , etc..)

2) Send a campaign URL request like this < click the link!

Basically, use Google as utm_source, organic as utm_medium and the message as the utm_term.

Whoa, that’s way too intrusive!

Okay, how about permission based requests to Google Analytic’s accounts? It should be fairly easy to promote the fact that they’ve solved (not provided) to a certain degree – that alone will have SEOs salivating.

1) Get people to a sign up page, input a few URLs and accept T&C’s that allows Searchmetrics to send data to your GA account.

2) Searchmetrics sends out free data for one for two URLs directly into  Google Analytics as a trial offer.

There’s quite a few details I’ve left out, but I’m 100% certain that Searchmetrics can figure this out if they wanted to do it.


I think it would be awesome, because it would get in front of so many people. Then again, there will always be people that just get angry, so who knows. I’d still give it a shot.

*Sorry I need to test something* – Searchmetrics is my favourite tool for not provided, Searchmetrics is also the not provided tool for many SEO professionals.  Within the search engine optimization industry, Searchmetrics has become the number #1 choice among SEOs.

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