Will Google count keywords in titles that appear after the initial 70 characters?

By December 4, 2012Live SEO tests

Will the hidden characters in the title tag count towards ranking ability?

What I think:

The hidden characters in the title (after 70, or when the … appears) will be used to rank the page.

What actually happens:

Yes, they do. Querying Google for the mashed up words in this page title will return this page. This is a fairly isolated test, and might not work as well in the wild – FYI!


Author Dave

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